Whip It! - BMX Logbook, Scottish Cycling

Designed and printed for Scottish Cycling, Whip It! is a 46-page progress book made to get young riders tracking their own BMX journey - from first tricks to bigger goals. I developed the full print-ready design, including the illustrated mascot character, typographic identity, and a structured layout of rider profiles, trick trackers, and goal-setting pages built to hold up to genuine use at the skatepark.

The brief called for something that felt more like a keepsake than a workbook - playful, energetic, and built to grow with a young rider's confidence on the bike.